Changing a company name is a risk

Not changing it was the bigger one

One detail in this story changes how you read the rest
Kleos brand name text logo

We thought we were selling payroll

But our clients measured us by something else entirely

Not only by what they crossed out (which is already fascinating)

But also by the 168 things that moved the needle

A name describes: what you sell, or what you're accountable for

We've moved from the first to the second

Not less. Not easier. Gone. Until that’s true for you. Then we keep it true
Ancient Greek for reputation earned through action
Stylized illustration of a runner viewed from below, sprinting toward a mountain peak through a surreal green landscape.
Not earned by what's on the homepage. Earned by what arrived on time, every time
Our promise

Your global team is hired and paid, and you did almost nothing for that

Game-changing

We don't iterate on the category — we argue with it

Dependable

€50. On the day we said. Every cycle. We're boring about this on purpose

Exceptional

If it works where it's hardest, your country is easy
The receipts are already in your inbox. We're not asking you to trust the new name. We're asking you to look at what arrived under the old one
Changing
Illustration of a folder containing brand assets, including logo, typography, color palette, illustrations, and website elements.
Not changing
white checkmark on green background
Team
white checkmark on green background
Prices
white checkmark on green background
Bank account
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Support thread
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Onboarding
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Standarts
You'll see a new logo on your next invoice. That's the whole transition on your side
Logos, fonts, colours are the surface. The brand is the promise underneath
The new look

The logotype

The mark

The brand palette

Six colours, not three. A palette built for a brand, not a fintech

The illustration system

Action poses. Bold lines. Graphic-novel energy instead of fintech politeness

In the wild

What one of our ads looks like

Photography

Portrait of a smiling woman with crossed arms wearing a black sweater and jeans.

Real faces. Illustrated worlds. The two halves of who we work for and what we work in

Kleos brand name text logo

Where to go from here

Existing client
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Enjoy enhanced product experience
New here
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Get your headspace back